A recent article in the Huffington Post attributes the selling out of certain toy products at Christmas Time to Mommy Blogs. That’s right. Mommy Blogs don’t just talk about toddler tantrums, but actually use and review products that are helpful to other women, especially moms. Most of the Mommy Bloggers I know are more focused on product reviews, couponing, deals and even giveaways then they are on the day to day blog journal of their children’s accomplishment. Let’s face it. Mommy bloggers have found a way to get their opinions heard and at the same time bring in a little extra cash for their families.
Mommy bloggers are so influential now that toy companies specifically search out top mommy bloggers for product reviews and blog giveaways. Toy companies used to give out free samples to TV stations, newspapers and magazines hoping for positive coverage. Today almost 70% of the free samples go to bloggers who write reviews and may even be asked to giveaway an additional product on their site driving even more traffic to the product.
Some companies hire PR firms specifically to search out Mommy Bloggers. Others keep a list of mommy bloggers that they work with when new products are released.
Bloggers hoping to review great products should work on increasing their viewership and social media presence. The more traffic you can generate for a company the more likely they are willing to work with you. Companies and PR agencies who are looking to work with mommy bloggers may contact me for a list of great bloggers!