Mommy Blogs Make A Difference

The Leapster Explorer flew off the shelves due to Mommy Bloggers' reviews

A recent article in the Huffington Post attributes the selling out of certain toy products at Christmas Time to Mommy Blogs. That’s right. Mommy Blogs don’t just talk about toddler tantrums, but actually use and review products that are helpful to other women, especially moms. Most of the Mommy Bloggers I know are more focused on product reviews, couponing, deals and even giveaways then they are on the day to day blog journal of their children’s accomplishment. Let’s face it. Mommy bloggers have found a way to get their opinions heard and at the same time bring in a little extra cash for their families.

Mommy bloggers are so influential now that toy companies specifically search out top mommy bloggers for product reviews and blog giveaways. Toy companies used to give out free samples to TV stations, newspapers and magazines hoping for positive coverage. Today almost 70% of the free samples go to bloggers who write reviews and may even be asked to giveaway an additional product on their site driving even more traffic to the product.

Some companies hire PR firms specifically to search out Mommy Bloggers. Others keep a list of mommy bloggers that they work with when new products are released.

Bloggers hoping to review great products should work on increasing their viewership and social media presence. The more traffic you can generate for a company the more likely they are willing to work with you. Companies and PR agencies who are looking to work with mommy bloggers may contact me for a list of great bloggers!


  1. Great information. I started my blog just to share great deals that I found, but I started changing over to product reviews. This was mostly due to the fact that I wanted real moms’ opinions on the products I wanted to try for my kids….and sometimes I wasn’t able to find the reviews I wanted. So I started writing them myself! I would love to be added to your blogger review list :)
    Dianna recently posted..Free NookBook / Kindle downloadMy Profile

  2. Michelle Bardos says:

    i think this is great because i’ve heard other bloggers say they’ve seen things like this on the news and its nice to get recognition for what we do. my husband is just now seeing why i do what i do, not only for the reviews but its fun and a stress reliever for me and i feel like its my way to contribute to this family since im a SAHM.

  3. Thanks for the post. When I started my blog, I didn’t really have a focus. As I moved to PR, I found that I really loved what I did! It is so great to be able to try new products and let readers know my HONEST opinions! I love reading mom blogs for the same reason– to get a real perspective on a product/company.
    Amy recently posted..Keep your resolution:Tips for eating right in the New Year!My Profile

  4. I’m so excited to have “accidentally” fallen into the Mommy Blogger category. I love trying new things and didn’t always have the money to test it out..what if it didn’t work?!! Now that I’ve discovered such fantastic bloggers (and doing some reviews myself) I know right where to go if I need find out about a product!!
    Janet K recently posted..Special Feature: Winner Winner Weekend – Happy New Year!!My Profile

  5. I am so glad this was in something major like the Huffington Post!
    Still Blonde after all these YEARS recently posted..Sign-up for Savemore and get $10 Free!My Profile

  6. I started out as a personal blog and have now turned into a mommy blogger. I love that we are getting the recognition that we deserve. We really work hard to to get the best finds on the market out to the public.

  7. I wonder how they would know that. Did they ask people where they had heard about the product or something? Interested.
    Kathleen recently posted..Toast to 2012 Giveaway Hop (Lovable Labels/101 Things I Hate About Your House) + Grand Prizes (US/CAN) #ToastTo2012My Profile

  8. That’s great to hear! I started my blog as a way to help my future sister-in-law increase traffic to her site and I have grown over the last 6 months! I love being a mommy blogger! đŸ˜€

    Tara @ Crunchier by the Day


  1. […] Blogger Husbands January 18, 2012 By BlogZ Leave a Comment I recently posted about the difference that Mommy Bloggers make in the marketplace. Managing time as a blogger, mom, wife, cook, maid, etc. can sometimes be […]

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