Sometimes it is best to go into depth about a subject – focusing on only one or two aspects. However, another great way to cover a topic is to make a list post. List posts are popular because many readers want only a three to four sentence description of various options. We all tend to be busy people and we tend to scan content instead of reading it in depth.
Another value of lists posts is that list posts look neater. Each point is highlighted and easy to find and the descriptions are succinct and to the point. I am not suggestion that your blog should consist entirely of list posts, but this is a great way to bring traffic to your blog.
CopyBlogger suggests:
Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader.
If you don’t know where to start, the article 10 Steps to the Perfect List Post, by Ali Hale on ProBlogger.com will lead you in the right direction.
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