Have you made a list of keywords for your blog? Good for you! Now it is time to get your hands dirty. This part of the process can be frustrating and rewarding at the same time. It will take a little bit of patience, but once you get the hang of it the rest is cake.
Your first research project is to use a few keyword tools that will help you determine how often your keywords are searched. Let’s start with an online tool by Wordtracker.
Simply type your keyword in the Keyword: box and click “Hit Me” (there is an option to remove offensive words as well).
I typed in the word blogging and these are the results:
Noticed that the word blogging by itself generates 490 daily searches. That word may be a little too competitive for my small blog. Looking at the results, I notice that blogging tips generates 88 daily searches. This might be a better niche. Other phrases that interest me are blogging guides (66), define blogging (50), explain blogging (38), blogging advice ( 31), tips on blogging (20), blogging for dummies (17) and blogging how to (9).
This does not end my search for the best keywords for my blog. I have to now turn to a familiar tool – Google. Each keyword and/or phrase must now be searched in Google to determine how many pages exist for that particular keyword or phrase. Here are my results:
Notice that the term blogging may have the most daily searches, but there is also the most competition for this keyword with over 61 million pages. The next term – blogging tips – is also highly competitive with almost 2 million pages. The third term – blogging guides – looks like a much better fit for me. The term is searched 66 times a day and only 239,000 pages were found. Some of the other phrases are also likely to be a good fit. Stay away from tips on blogging. With only 20 daily searches and over 31 million pages, this would not be a good phrase to choose.
My quest is not quite over yet. I also check my results with Digital Point – Keyword Suggestion Tool. This tool will tell you the daily numbers for searched keywords from WordTracker as well as Overture. You will notice that there are different keywords and phrases listed and that Overture has larger numbers. The Overture data is based on more searches.
Again, look at the results, do some Google searches, and determine the best keywords and phrases for your site.
Here are the simple steps so far:
- Write down keywords and/or phrases for your blog
- Search those keyword and phrases in Wordtracker and Digital Point
- List the keywords and phrases that look good to you
- Use Google to determine which of these keywords and phrases have a lower competition rate and might be best for your blog.
Next: How to use keywords in your blog.