One of the most important things that you can do for your blog is SEO. SEO stands for Search Engine Optimization. Applying sound SEO techniques to your blog will help your blog obtain higher search engine rankings, specifically from Google.
SEO is not something you can learn overnight. It is not something that you can apply in one hour to your blog and be finished. You must continually work at it. That is why I am starting this SEO series – to give you a little help at a time. Now, I don’t claim to be an SEO expert, but I have taken a few classes and I will continue to search and read and make discoveries about SEO techniques.
Here is something you may not know, Google crawls your site starting at the top left. It will then read the left hand column and then move to the next column and so on until it ends at the bottom right of your webpage. And what does Google want to know? What your blog is about.
The name of my blog and domain name do not accurately describe what my blog is about, but I really can’t do anything about that. However, I recently changed my tag line to include the word blogging and blog.
Your tagline should describe your blog with enough good key words that the Google bot knows what your blog is about. If your blog is about cats, don’t use a tagline that says “Meow, Meow, Meow.” It is cute, but it does nothing to help your rankings with Google. Instead try something like “A cat fancier who loves purebred cats and pedigree cats.” Google won’t mistake that your blog is about cat sounds (meow), but instead will realize that your blog is about cats, purebred cats, pedigree cats, etc.
Write out a couple taglines and ask others for their opinions. Can they understand the main purpose of your blog from your tagline? Remember, it is a matter of trial and error. Eventually you will find the ideal tagline for your blog!
this is definately something that more people need to consider. I know I’m guilty of not paying attention to it on several sites. But it does make a huge difference when you do.
I’ll look forward to this! Also your experiences with payperpost.
You would think after explaining this to people over and over again, more would understand the importance. Many people past over a blog because of the title, thinking it represents something they’re not interested in. Your title will pull in more traffic and the content will keep them coming back! Great site.