NoFollow and DoFollow

No Follow is a link attribute.  In 2005, Google decided that any link with the tag “rel=”nofollow” would not receive any credit when the website was ranked by Google.  It was originally intended to reduce spam comments.   This does not mean that you can not click on the link and be taken to the website.  The link is still “live.”

Some bloggers found that having nofollow automatically added to post comments, reduced the amount of comments the post received.  To encourage comments, many bloggers implemented a plugin called “DoFollow” which removed the “rel=nofollow” tag from links in comments.

To decrease spam comments, bloggers should install a spam filter (such as Akismet, which comes with WordPress) and/or moderate their comments.  I have found that the spam filter does not always catch all the spam, so I choose to moderate my comments.

Recently, Google has decided that paid links will also not be given ranking credit.  Unfortunately for all of us bloggers, there is no REAL way that Google can determine a paid link versus an unpaid link.  I have four other blogs.  Only one blog retained its full page rank.  The other three blogs dipped down in rank.  One of the blogs has very little paid links and yet it saw a dip in page rank.

It seems, as a blogger, you will have to make a decision if page rank matters or not.  If it does, remove all your paid links and do not participate in paid linking programs.  If it doesn’t – business as usual!

What is Page Rank?

Page rank is important, but what is it?

Page rank is a system for ranking web pages and was developed by Google.  Page Rank relies on linking to determine a web page’s value.  Let’s say your web page has a link on it to Amazon.com.  This link would get Amazon.com one vote.  But this isn’t the end.  Google also analyzes your web page.  If it finds your web page to be important, the vote is weighted heavier.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance.

All links are not created equal.  Having an incoming link from a link farm could penalize you.  Recently, Google has taken steps to penalize paid text links as well.  Although I have no idea how they can determine what is a paid text link and what is not.

To create more inbound links to your page, try exchanging links with other relevant sites.